The Best Places To Go Shopping in Rome, Italy

The Eternal City of Rome is every shopper's paradise. Its wide array of fabulous places offers everything from high-end designer goods and luxury brand items to fast-fashion clothes and handmade apparel. We've created an insider guide to shopping in Rome so you know precisely where to indulge in well-deserved retail therapy.

Whether you’re seeking to upgrade your closet or simply window shop along Rome’s picture-perfect streets, you will surely find a place to go. Read on to find luxurious department shops in Rome, bustling shopping streets, budget-friendly shopping malls, and more!

7 Places for Best Shopping in Rome, Italy

Are you wondering where to shop in Rome for the finest fashion? Here are some of the best places for shopping in Rome:

Via Del Corso

KEY INFO

Gloriously located in the heart of Rome, Via Del Corso is one of the city’s most prestigious commercial stretches. This bustling shopping street is dotted with a dazzling array of stores catering to every taste, style, and budget. You will find everything from high-end brands and designer boutiques like Prada, Moncler, and Dolce & Gabbana to fast fashion stores like H&M, Zara, Gap, and Benetton.

Things to Do
Via Del Corso is a popular shopping street lined with high-end stores and boutiques. There are also several historical landmarks along the street, including the Palazzo Doria Pamphilj and the Trevi Fountain.

What to Wear
There is no dress code for Via Del Corso, but it is recommended to wear comfortable shoes as you will be walking a lot. It is also important to wear sunscreen and a hat in the summer as the street can get very hot.

Safety
Via Del Corso is a safe area, but it is always a good idea to be aware of your surroundings and take precautions against pickpocketers and petty theft.

Tips

• Be prepared to bargain, especially at the smaller shops.
• Carry cash, as not all shops accept credit cards.
• Take your time and enjoy the atmosphere.
• Try some of the local food and drink.
• Be respectful of the locals and their culture.

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Via del Governo Vecchio

KEY INFO

Via del Governo Vecchio is one of the best places to go shopping in Rome. The street flaunts a fabulous range of boutique stores, lively bars, historic buildings, charming restaurants, and vintage shops. It is the perfect destination for those seeking stylish items with plenty of history. Via del Governo Vecchio is well located in the city center and provides easy access to top attractions in Rome, such as the bustling Campo de Fiori Square.

History
The street's name, "Via del Governo Vecchio," means "Old Government Street" in Italian. The Papal government was once based in a palace on the street until the mid-1700s. Most buildings on the street date back to the 15th and 16th centuries.

Things to Do
Via del Governo Vecchio is a popular spot for shopping, with a mix of high-end designer stores and local boutiques. Several art galleries, cafes, and ristoranti are also along the street. Be sure to stop by the talking statue of Pasquino, which has been making satirical comments about Roman life since the 16th century.

Tips

• The street can get crowded, especially during the peak tourist season.
• Be prepared to walk as the street is not very car-friendly.
• There are a few ATMs on the street, but having some cash on hand is always a good idea.

Via Cola di Rienzo

KEY INFO

Via Cola di Rienzo is a prime destination for those seeking a more local experience when it comes to shopping in Rome. Highlights include Falconeri, well-known for its high-quality cashmere knitwear for men and women, Intimissimi, an Italian brand specializing in lingerie, and famous stores such as Zara Home, Tiffany & Co., Sephora, and Tomy Hilfiger. The crown jewel of Via Cola di Rienzo is COIN Excelsior, a one-stop department store where visitors can find desirable items from luxury brands.

Things to Do
Via Cola di Rienzo is a great place to shop, people-watch, and enjoy the Roman atmosphere. Here, you'll find designer clothes, shoes, and accessories. You'll also find homewares, gifts, and souvenirs. There are interesting sights nearby, like the Palazzo dei Penitenzieri.

Tips

• Wear comfortable shoes as you will be walking a lot.
• Bring sunscreen and a hat, especially when visiting in the summer.
• Be aware of your surroundings and take care of your belongings.
• Learn a few basic Italian phrases as this will help you communicate with locals.
• Try to avoid visiting during peak season, as the crowds can be overwhelming.

Via Dei Condotti

KEY INFO

Via Condotti is one of Rome's most fashionable shopping streets. Due to its robust selection of haute couture boutiques, it is a favorite destination for those seeking one-of-a-kind luxury items while shopping in Rome. Some of Via Condotti's most coveted stores include Giorgio Armani, Miu Miu, Dior, Valentino, Hermès, Prada, Salvatore Ferragamo, and Céline, among other top luxury shopping brands. This opulent street is also lined with a wealth of precious historic buildings from the 17th, 18th, and 19th centuries, making it a prime location for an idle stroll or a shopping spree in Rome.

What to Expect

• Via dei Condotti is a pedestrian-only street, so be prepared to walk.
• It is a very busy and popular street, especially during the peak season (summer and Christmas).
• A few cafes and restaurants are also along the street, but they are quite expensive.

Things to Do
Window shop at the designer stores, have a coffee or gelato at one of the cafes, take photos of the beautiful architecture and street scenes, and people-watch.

Tips

• Wear comfortable shoes and carry sunscreen and a hat, as the street can get quite sunny.
• Be aware of pickpockets, as they are common in crowded tourist areas.
• If you are on a budget, you may want to avoid the stores and simply enjoy the street's atmosphere.
• There are no public restrooms on Via dei Condotti, but there are some in the nearby Piazza di Spagna.
• Be sure to bring your passport, as you may need it to show proof of identity for tax-free shopping.

Castel Romano Outlet

KEY INFO

When shopping in Rome, Castel Romano is the best bet for those seeking to score heavily discounted designer brand items, making it a prime destination for Rome shopping enthusiasts. This outlet shopping mall features a fine selection of over 150 stores, including Jimmy Choo, Moschino, Valentino, Armani, and Burberry, where you can save up to 70%.

What to Do
Shop at over 200 designer brands and enjoy a mouth-watering array of gourmet foods at one of the many restaurants and cafes. The kids can play in the playground, and adults can relax in the gardens.

Tips

• The best time to visit is during the week, as it can get crowded on weekends.
• Sign up for the VIP program to receive exclusive discounts and offers.
• Take advantage of the tax-free shopping if you are not a resident of the European Union.
• Bring a map of the outlet, as it can be pretty large.
• The outlet is a smoke-free zone.
• Pets are not allowed inside the stores.
• There are currency exchange services available at the outlet.
• The entire outlet is wheelchair and stroller accessible.

Via di Monserrato

KEY INFO

One of the more serene and charming shopping streets, Via di Monserrato is dotted with art galleries, restaurants, bars, and a fair amount of shopping options. Here, you’ll mainly find chic boutique stores instead of big-name shops. A must-visit in Via di Monserrato is Chez Dédé, an independent boutique also operating as an art gallery and atelier. Stop by Maison Halaby, run by Lebanese designer and artist Gilbert Halaby. In this eclectic atelier and gallery, you’ll stumble upon handcrafted items like scarves, paintings, tea sets, journalism, and leather handbags.

Things to Do
Via di Monserrato is a great place to wander and soak up the atmosphere of historic Rome. A few notable buildings are along the street, including The Church of San Girolamo della Carità, known for its beautiful Baroque façade, and The Palazzo Farnese, which is now the French embassy in Italy.

Tips

• Wear comfortable shoes.
• Be aware of your surroundings and take care of your belongings.
• Learn basic Italian to be able to communicate effectively.
• Relax and enjoy the atmosphere! Via di Monserrato is a charming street with a lot to offer.

Via dei Coronari

KEY INFO

Via dei Coronari is one of the best places to go shopping in Rome. It is lined with beautiful 15th—and 16th-century buildings that house antiques, jewelry, home decor, and clothing stores. While strolling along this awe-inspiring shopping street, stop by Essenzialmente Laura, a dreamy boutique known for its luxury perfumes handmade in Italy. Don’t forget to treat yourself to an ultra-creamy gelato at Gelateria del Teatro at 65/66 of Via di Coronari.

History
The street dates back to the Roman Ages when it was known as Via Recta. It was once lined with shops selling religious items, such as rosaries and holy medals, which is how it got its current name, Via dei Coronari, which means "Street of the Rosary Makers." Today, the street is home to several antique shops, art galleries, and cafes.

Things to Do
The main attraction of Via dei Coronari is its charming atmosphere. The street is lined with colorful buildings, many of which date back to the Renaissance period. There are also several interesting shops and galleries to browse and several cafes where you can sit and people-watch.

Tips

• Be prepared, bargain hunters, as many of the shops here are independent and do not have fixed prices.
• If you are interested in buying antiques, be sure to do your research beforehand so that you know the fair price.
• Visit early in the morning or later in the afternoon if you want to avoid crowds.
• Be sure to ask the locals for food recommendations.