When it comes to being a property manager, never underestimate the power of a well-worded, honest listing description.
Attracting potential guests to your listing is all about visualization and imagination. Can the guest visualize themself enjoying your space? Can they imagine spending their valuable time and money on this experience? This is why a strong listing name, description, and set of imagery are so important — it’s where the sale of your listing meets make or break!
Step 1: A Punchy Title
Setting the stage for what your listing has to offer starts right here. A catchy title is where you’ll flaunt the essence of your property while hopefully highlighting some strengths that a guest might appreciate.
What are emotional adjectives (descriptive words) that best describe your space? Options include: Cozy, charming, beautiful, modest, lavish, comfortable, spacious, aesthetic, homely, ideal, tiny, elegant, tranquil, private, sustainable, modern, etc.
Things to keep in mind:
- Your title needs to impact users on mobile and desktop equally. Stick to
around 30 characters or less for maximum effect.
- Avoid emojis, symbols, or special characters.
- Don’t write a title in ALL CAPS; keep this for abbreviations (such as U.S., U.K., NYC, etc). Capitalizing only the first letter of your title sentence makes for better readability for all guests.
Here are some examples of effective listing titles:
Compact loft in the heart of the city
Stunning island villa near airport
Beachfront cottage with private pool
Eco-stay near top hiking spots
Step 2: An Honest Description
Emphasis on the honesty! Believe us when we say that misleading potential guests with a grossly exaggerated or blatantly untrue listing description is just not something you want to do.
Storytelling is an important factor in marketing your property for optimal bookings, but there is a major difference between polishing something to make it shine and fabricating something to manipulate the outcome. When writing a listing description, focus on the former, not the latter!
First, start thinking like a traveler. What information would be valuable to you were you the one looking to book your own property? Explain how the guest will feel in the space; appealing to a traveler’s emotions is a great place to start: “Our eco-friendly property feels like peaceful, off-the-grid living, even though the city center is just a 10-minute drive away!”.
Travelers also value descriptions that are upfront and leave nothing as a surprise after check-in. For example, if your apartment is on a main road and one can often hear consistent traffic during rush hours — say so! This gives the guest important insight before booking, allowing time to accept the circumstances as opposed to finding out after an already stressful journey to said destination.
Things to keep in mind:
- Keep your listing description comprehensive yet brief. Guests are usually browsing dozens of listings simultaneously and want the gist of things from the description; no need to include information already disclosed elsewhere, such as amenities and facilities.
- Highlight accessibility features, as this is a major selling point for any listing!
- Give context, especially when you’re stating a quirk. Giving context makes imperfections more relatable and less of a deterrent.
- When in doubt, sift through some existing listings belonging to other Nesters and draw inspiration from their descriptions, especially those with positive reviews that attest to the integrity of both the Nester and the property.
Browse. Book. Stay.