Ways To Attract More Families To Your Vacation Rental

Family travel is one of the fastest growing niches – Families with young children are known to take advantage of off-season travel. The biggest reason they do this, of course, is to save money and avoid large crowds. What does this mean for you?

More bookings, if you know how to attract families to your vacation rental. So, how do you exactly do this? Follow these 3 tips to grab the attention of parents and leave them with an unforgettable family vacation experience.

It’s All About Kid Safety

Parents, especially moms spot danger from five miles away. By protecting your vacation rental ahead of time, you can provide families with the safety features that will attract them. Offer baby gates for parents with very young children so they can block off specific areas of the home. Some other safety features to think about:

Pool that is fenced in and a lock and gate would be a major bonus
Pool alarm that will alert the parents when the children enter without supervision
Outlet covers
Child cupboard locks

Quick note: You don’t have to leave these safety accessories out all year round but do mention that you offer these in your rental description.

Bump Up The Security

Think about it – A family is going to be staying in an unknown place for a period of time. They aren’t sure what the neighborhood is like or what they are in for. One of the sure-fire ways to catch the attention of a family is to mention the home security system you offer. According to a recent report from a TravelZoo survey, the top worry for Americans who travel is security. Finding your potential visitors’ pain points, such as safety, offers you the advantage of winning them over by providing a solution, such as a home security system in this case.

Provide Extras For The Family

If you plan on targeting family visitors frequently, this one is a great investment. Parents dread packing as they have to lug a ton of stuff, besides just clothes. Some things you could offer that will make your rental stand out even more are:

Cribs
Playpens
Highchairs
Night lights
Playroom or a play area
Family/kid movies
Kid-friendly cups, plates, and cutlery

Quick tip: You don’t have to spend a fortune on these items. You can purchase them second-hand or at a local Goodwill, as long as they are in good shape.

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